Ascot Racecourse has engaged Total Performance Data as its tracking distribution partner to broaden the reach of its Longines tracking data. TPD currently provides live tracking data from 37 racecourses worldwide.
Juliet Slot, chief commercial officer at Ascot, said, “With racing taking place behind closed doors, it's never been more important for the sport to offer the greatest possible insight and analysis for online or home viewing and TPD enable us to reach a wider audience with our Longines tracking data. With 37 racecourses installed worldwide and some impressive commercial traction, we look forward to working with this innovative company.”
Will Duff Gordon, chief executive officer of TPD, said, “The drama of racing at Ascot is already there for all to see but we will strive to lift the bonnet on the performance of these wonderful athletes by transmitting this content far and wide for the widest possible insight and betting engagement.”
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